Many business owners get confused on the difference between a logo and your brand. Your logo is like your face - your eyes, nose, ears; distinguishing features that set you apart from everyone else. Your brand is everything behind that face - your heart, your integrity, what you stand for.
Your brand is everything you promise to your customer - let's define those promises and target ways to keep them.
In this Workshop we will cover:
- Who is your ideal client
- What is your target market; how and where do you set yours
- Differentiating factor; and no, it's not great customer service
- Voice; who you are and how you tell your story
Includes Worksheet!